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W. Saunders

A practical, essential part of a content strategy bookshelf, and a strong orientation to anybody getting into the field

Commenté aux États-Unis 🇺🇸 le 6 octobre 2015

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Meghan Casey's The Content Strategy Toolkit delivers what it promises: a well-structured, content-rich set of tools for content strategy practitioners both novice and advanced. I appreciate the practicality of this book. The author organizes her thoughts into a linear, logical flow, communicated in useful bullet-points, making it easy to browse and read.

Casey packs her book with a workshop full of well-crafted and useful content strategy tools, including a stakeholder matrix, project kick-off email, project team matrix, session plan and even a sample agenda.

In addition to these many tools, Casey offers clear directions for mapping out stakeholders processes, artifacts and deliverables; project management guidance, including timeline, material, reporting and rhythms and a strong overview of the content inventory, auditing, and mapping process.

Casey also pays close attention to the stakeholder interview process, including questions and documentation review process notes. These notes culminate in building a discovery inside workbook incorporating best practices from UX design, market research, and general business consulting.
While this may seem like an overwhelming amount of material to keep under control, Casey does a good job of aligning all the parts into a strategic framework that ties everything together, from the beginning of the process through the resulting outputs and actions.

Casey offers a nod to Sara Wachter-Boettcher’s book Content Everywhere in her overview of structured content and entering content into the CMS.
Her content types and components tend to be large, chunky, and high-level -- so it's at this level a high level introduction to modelling.

The book does have a tendency to focus on personal and in-person outputs and processes involving sticky notes and whiteboards best suited for traditional and co-located teams, and not much guidance is offered on how to apply the same processes in distributed environments. It may be that content strategy is a full-contact sport, but the nature of business is increasingly distributed, and content strategists should be prepared to embrace various kinds of collaboration.

As a content engineer, I also would have appreciated seeing more about content modeling. Casey does reference Rachel Lovinger’s article on the A List Apart website, but largely breezes over structured content and content modeling. Content strategists should embrace and understand content modeling as a core competency, even though content engineers should ultimately own and maintain the content model in collaboration with IT and development stakeholders. The content strategists who are equipped to natively understand and be able to contribute to content models will do their clients great service by contributing to content reuse structure.

Casey wraps up her book with a very helpful outline of content governance, editorial management, and other content maintenance topics. She also provides a list of all the tools used in the book, though I wish she had also included additional references to third-party materials and resources for students.

All in all, I give The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right five stars, because I believe it to be a practical, essential part of a content strategy bookshelf, and a strong orientation to anybody getting into the field. For other content strategy tools and templates, you might also check out the freely available tools from the Content Strategy Alliance. Those tools are helpful, but the context provided by Meghan Casey’s book is invaluable for any student of content strategy.

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Richard Pinneau

Invaluable for work at any level of content management (Printer goofs fixed, 2022)

Commenté aux États-Unis 🇺🇸 le 27 février 2022

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PRELUDE: It ‘speaks volumes’ for the author that she responded overnight to a warning that printer had botched page ordering in Fall 2021. GOOD NEWS: My later-printerd copy (purchased via Amazon 2/2022) was perfect - and up to the usual beautiful New Riders products. [Buyers might be *wary* of ordering *used* copies - some of which could be among those late-2021 copies - and require returning to publisher.]

As for the Ms. Casey’s product: it's a delight, as one might expect from the consistently high rating it gets among Content Management bestsellers.

FWIW: I acquired CST for my work as a social psychologist who’s pre-occupied with how regular folks acquire, manage, and deploy information (aka content), as well as how I.T./Social Media people might best support the front-line users. I am finding Casey’s comprehensive presentation to be a great 'meta-' resource: invaluable as I "strategize about content strategy."

I look forward to a follow-up volume in a few years that will share how the industry is evolving/disrupting and what new dynamics Casey and her team discover about "People and Their Content."

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F. Hall

All you need in one place

Commenté au Royaume-Uni 🇬🇧 le 12 janvier 2020

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I love this book - there are many out there and I have not tried them - I followed the reviews - got this and this is all I need! It fits the bill. Every base is covered here from getting stakeholder buy in, lots of practical project management support, on-going maintenance - and the bit on analytics is fantastic - as well as thorough systematic support on how to audit, review and craft content strategies. There are links to other sites too that are really helpful - if you have a question you usually find it is answered in the next paragraph you read!

The sheer amount of information and the accompanying templates are fantastic - so much help is there for you it is amazing - I just wish now I were designing a big website as I could do it really well with this!

You need to watch out - don’t try to do all the things - The author herself is not proposing you do absolutely everything - or it will be death by form & committee. But you can very easily pick and adapt what is relevant to your situation. While directed a lot at content strategy for organisational web design and management this is very flexible.

I use it with students and have crafted really useful set of stages and guidelines for publishing material from it (in print and digital forms) as well as for event marketing - showing how flexible it can be. I recommend the students get it as it will be a guide continuing well into their professional careers as content developers, designers and strategists.

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DOE

Brilliant!!!!!

Commenté aux États-Unis 🇺🇸 le 31 décembre 2021

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The modern content world is filled with complexity across multiple management and technical disciplines.

Meghan Casey cuts through all of this with straightforward language and a rock solid approach for developing a meaningful content strategy. It also sets the stage for more detailed efforts in content architecture and CMS systems.

Highly recommend this as a starting point for this critical (and overlooked) component of digital strategy: It all about the Content!

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Miss H F Hill

A marvellous, informative book

Commenté au Royaume-Uni 🇬🇧 le 29 octobre 2019

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This book has been sat on my shelf for a few months as I was intending to read it to increase my knowledge in content strategy, having worked in a content design role. Having accidentally found myself putting together a plan for a client with a view to developing a content strategy, I reached for this and it has saved my bacon. It is so well structured and helpful that I was able to skim through and easily skim through to form an initial proposal before going back to read more detail to flesh it out and propose a timescale/more detailed plan. There are lots of downloadable resources, suggested activities and as a bonus it is all so relatable and easy to read. I highly recommend it for anyone looking at developing their business' content, or that of a client. I will be reusing to form a plan for my own site soon!

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Etienne Denis

Five Stars

Commenté au Canada 🇨🇦 le 29 mars 2017

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A must for every content strategist!

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G.C.

Great guide to content strategy

Commenté au Royaume-Uni 🇬🇧 le 4 mai 2017

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Alongside my work in looking at strategy through a data-centric lens I have also taken on a content strategy role on a project. This isn’t about:

Coming up with a few social ideas
Editorial direction
But a much wider approach that takes a systems approach to content. What it is, where should it be and how it should be refreshed. With this in in mind I can thoroughly recommend The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey.

Meghan also provides a set of downloadable template to make your life even easier. I found the book relatively easy to digest but still have it about as a reference book on my current project.

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Eddie VanArsdall

A Practical, Hands-on Guide to Executing Content Strategy

Commenté aux États-Unis 🇺🇸 le 16 novembre 2015

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I have read most of the available books on content strategy. I've enjoyed all of them and benefited from their advice when working on site redesigns and migrations. Yet, I still longed for a resource that more effectively combined practice information with the tools and tactics underlying the strategy.

Meghan Casey's book is exactly what I needed. She explains each process step concisely but thoroughly. She suggests variations based on available time, budget, and resources. She then says "now download and use Tool X at [URL]." Where appropriate, she sometimes recommends that the same or slightly altered version of a tool be used again in a later step.

I enjoyed Meaghan's conversational tone. Reading this book is like having a coach. Even if you have a zillion books on content strategy, I recommend that you add The Content Strategy Toolkit to your library.

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Emily Edwards

Clearly laid out and takes you through the entire process

Commenté aux États-Unis 🇺🇸 le 5 juin 2017

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Meghan Casey's book is truly a toolkit in that it provides tons of relevant resources while clearly laying out how they should be used. The diagrams and charts bring the text to life and help clarify how content needs to be thought about before a plan can be made. The author provides useful lists of types of content that can be used in different situations (or for different types of companies) and clearly spells out how all the content pieces fit together. I would recommend this book to anyone looking to build content for a startup or for those who need to overhaul their existing content.

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Aaron Parkening

Great for when you're feeling overwhelmed or stuck

Commenté aux États-Unis 🇺🇸 le 25 avril 2018

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This book is such a great resource whenever I'm starting a new project, or deep in the weeds and feeling stuck about where to go next. I'm not sure I've actually used any of the templates or tools exactly as Meghan shares them – and I think that's part of the point! They're jumping-off points for me to adapt the techniques and spreadsheets for my own project needs. I keep this book in a pile on my desk (rather than the bookshelf across the room) so that it's always close at hand for a bit of quick help.

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