Les avis clients, y compris le nombre d’étoiles du produit, aident les clients à en savoir plus sur le produit et à décider s'il leur convient.
Pour calculer le nombre global d’étoiles et la ventilation en pourcentage par étoile, nous n'utilisons pas une simple moyenne. Au lieu de cela, notre système prend en compte des éléments tels que la date récente d'un commentaire et si l'auteur de l'avis a acheté l'article sur Amazon. Les avis sont également analysés pour vérifier leur fiabilité.
Passez son chemin sur cet article, c'est une édition de 2013, vous pouvez le trouver bien moins cher ailleurs ... livre utile en dehors de ce point, mais 20€ de plus pour une soit disant édition de 2019 (comparé à une édition de 2013), c'est de l'arnaque. Be careful! :)
I had a rough entry into human centered design research a little over a decade ago. When this boom came out, it clarified many things I was struggling with. I’ve become a successful researcher and design/innovation strategist in no small part due to this book. It is the first recommendation I make to any of my mentees or anyone else who approaches me about getting into ux research, service design, product development and/or innovation.
Steve Portigal does an incredible job of balancing the specific and general to create one of the most useful books I have ever read. The real-world “war stories” help clarify the points made in the book, while the insights drawn from those stories are applicable to anyone doing this type of work.
A lot of things I’ve read will point to the importance of research and even give an overview of certain techniques, but they don’t go in-depth on how to really do it. I’ll often finish a book and be excited by the concepts, but leave without anything concrete that I can apply directly to my work. This book is the first I’ve found with a comprehensive approach that covers every detail of conducting an interview. I was able to take what I’d learned and use it in my next trip out into the field. Even though many of the concepts have started to become habit now, referring to my notes is now a standard part of my prep work for each new trip. It keeps everything fresh and also reminds me to try new things.
I can understand other reviewers’ desires for more detail on synthesizing the research data and making it valuable/valued within the organization. This is definitely the area where I need the most help at this point. However, I found the included information on this topic to be a helpful start, and I agree that this can (and should) be a book all on its own. I also appreciate the laser focus that Interviewing Users has on, well, interviewing users. Steve Portigal sticks to the point and is delightfully thorough without coming close to being long-winded.
I’ve encouraged everyone on my team to read this book. If you are trying to become more effective in doing field research, I highly recommend that you also read this book (and more than once). Even if you’ve been conducting interviews for a while, you’ll find a lot of value here.
I first began reading this book before I ever starting doing user interviews or contextual inquiries. This book covers everything and explains things in plain language. I loved how Portigal addresses pre-interview behaviors and how to approach interviews, especially ones that take place in a user's space. It may seem overkill in terms of detail and things to consider at first, but if you take everything this book says to heart, you will be more than prepared to begin interviewing.
It's funny now a year or so later how many times I'll be sitting in an interview, and something will happen that will remind me of something from this book. He describes in detail what it's like when you hit the "Tipping Point" and when I first read about it, it seems so...clinical, compartmentalized. Now I find myself time and time again seeing this and other interview moments coming to fruition the more interviews I do.
Take your time and use this book as a constant reference. When you first start interviewing, you might not be very good, but in time this book provides so many skills to work toward as you grow in your experiences.
This book is very insightful, it looks beyond interviewing for user research, and brings up important ideas around interpersonal communication (like the importance of silences in a conversation). Recommend to anyone interested in effective face-to-face communication.
There aren't a lot of people in the world who have a deeper knowledge of user research than Steve Portigal. And those who have it almost certainly aren't as good at writing.
On the face of it the book is a structured how-to for people planning and executing field interviews. So if you are someone starting out in user research or user experience design I'd highly recommend it because it will acquaint you with many important principles - and give you you some pointers and perspectives from someone with deep experience.
But there's also a lot for people with more years under their belt. I've been conducting interviews and managing research teams for over a decade and the book gave me lots to reflect on and talk to my colleagues about. We'll be doing some things differently as a result of reading the book.
At a more general level I found Interviewing Users refreshing because, in a time where lean and agile practices sometimes put pressure on us to hack through user insight part of user experience design, the book reminds us that interviewing is a craft, and that the quality and care you put into it will make for better design outcomes. As well as being a responsibility, interviewing users is a great pleasure and a privilege: shining a light into corners of human behaviour and understanding. I'm sure the book will encourage new people into this important field.
Interviewing Users is a fine introduction to the craft of interviewing for people coming from the world of design. That is to say that the book covers the bare basics of the minimalist approach to interviewing that tends to predominate among designers. Those who have more experience and are seeking to refine their skills will breeze through the book and come away disappointed, as will those who are seeking to do interviewing work at a deeper level than what's accepted as the standard among UX researchers. Most of the tips in this thin volume serve as advice about how to avoid problems during interviews. Ideas for how to make interviews more powerful and productive are few and far between, and are fairly conventional. The writing suffers from the lack of a coherent set of guiding principles to bring the individual tips together in a compelling way. This lack of a core purpose to the book seems derived from the blurry conceptual boundaries that are common in the world of user experience research. Portigal begins and ends the book with by sliding from the specific practice of interviewing into things such as observational research and product design. To concerns over this fuzzy approach, Portigal responds with a dismissive "whatever". Serious researchers, however, understand that clear consideration of methods is essential in the design and practice of interviewing. Certain kinds of interviews are crafted to meet specific purposes. Some more thought about the old-fashioned design of interviewing (rather than "design thinking" about it) would have been more helpful. Simple undergraduate manuals for qualitative research will provide more useful and more extensive advice about research design.
I loved the insight and structure that was outlined for the process of interviewing users or, a new term to me, ethnography. I also loved the summary at the end of each chapter. I'll be revisiting and documenting the steps. The only thing I think I missed was how to properly conduct the analysis/ synthesis session.
If recommend this book to my UX friends. I've already recommended the book when started reading but Im not sure that the persons were open to it.
First of all, full disclosure, I worked with Steve at a Palo Alto design consultancy in the ‘90s where I was a principal and it was his first job. At that time, customer research was an emerging discipline in design to discover unmet needs and drive the design process and we were all in “learning as you go” mode. Steve’s educational background was interface design but his analytical mind and natural ability led him into research.
Since then we have both moved on, but over the years I have followed him online and watched him blossom and become a thought leader in customer research. More recently, when I was a Senior Director at Plantronics, I brought him in to help us better understand our customer base for a new and risky product category. His insights were just what we needed to break the decision logjam and move forward.
I think this book is instructive, not so much as a do-it-yourself tool, but more for product teams to better understand what it takes to conduct research and analyze the inherent messiness of data. It requires creativity, people skills, and seasoned experience to chase down customer statements and uncover their hidden meanings into actionable insights.
Learning to ask questions, and learning to really listen to people and hear what’s important to them is such a crucial skill for designers, researchers, and product managers today. Yes, it’s especially important for design research, but also in other scenarios—talking to stakeholders, discussions with clients, arguments with one’s significant other, you name it.
Learning how to listen—and to truly hear the intent behind what is said—is a critical skill that the best designers excel at. This is not a gift you either have or you don’t, it’s a competency you can develop with the very thorough guidance in this book. It covers the mechanics of a good interview, how to get the information you need without biasing the whole thing, and all the soft skills necessary to execute research.
This combo of hard and soft skills gives newbies the confidence in their skills to actually go out and TALK to people, instead of sandbagging and avoiding the whole thing. I’ve recommended it to all my students, and recommend this book to anyone looking to ask better questions and have more informative conversations.