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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (English Edition) par [Steve Diller, Nathan Shedroff, Darrel Rhea]

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Name: Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (English Edition) eBook : Diller, Steve, Shedroff, Nathan, Rhea, Darrel: Amazon.fr: Boutique Kindle
Rating: 3.9 (18 reviews)

Nathan Shedroff

Stephen Diller

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (English Edition) Format Kindle

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“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.”
–Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences.

Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team.

Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

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Nombre de pages de l'édition imprimée

162 pages
Langue

Anglais
Pense-bêtes

Sur Kindle Scribe
Éditeur

New Riders
Date de publication

21 décembre 2005
Taille du fichier

600 KB
Page Flip

Activé
Word Wise

Activé
Confort de lecture

Activé
Voir tous les détails

Description du produit

Revue de presse

“We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.”
–Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Biographie de l'auteur

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskin’s Experience Design Studio and also drives Cheskin’s media content practice. Diller’s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, including The Human-Computer Interaction Handbook, The Principles of Trust, andNewspaper Brand Development and has produced and di-rected several feature films.

Nathan Shedroff is one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his professional projects. Part designer, part entrepreneur, he provides strategic thinking and design consultation to companies seeking to provide their customers better experiences in a variety of media, including print, digital, online, and product design. A founding member of the International Academy for Digital Arts and Sciences, he was twice nominated for a Chrysler Innovation in Design Award, as well as for a National Design Award. He is also the author of Experience Design (New Riders, 2001).

Darrel Rhea is CEO of the innovation consulting firm, Cheskin and is considered to be one of the world’s most influential strategic design consultants. In addition to his work in executive coaching and training for international organizations, over the past 25 years Rhea has influenced the design of thousands of products and brands for many of the world’s leading companies. A thought leader in the practice of experience design, Rhea is a contributing columnist on innovation for Business Week Online, was featured in Malcolm Gladwell’s Blink, and won the Jay Doblin Design Award for his contributions to experience design.

--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

Détails sur le produit

ASIN ‏ : ‎ B004RCLSK8
Éditeur ‏ : ‎ New Riders; 1er édition (21 décembre 2005)
Langue ‏ : ‎ Anglais
Taille du fichier ‏ : ‎ 600 KB
Utilisation simultanée de l'appareil ‏ : ‎ Jusqu'à 5 appareils simultanés, selon les limites de l'éditeur
Synthèse vocale ‏ : ‎ Activée
Lecteur d’écran ‏ : ‎ Pris en charge
Confort de lecture ‏ : ‎ Activé
X-Ray ‏ : ‎ Non activée
Word Wise ‏ : ‎ Activé
Pense-bêtes ‏ : ‎ Sur Kindle Scribe
Nombre de pages de l'édition imprimée ‏ : ‎ 162 pages

Commentaires client :
3,9 18 évaluations

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Nathan Shedroff
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Stephen Diller
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Commentaires client

3,9 sur 5

18 évaluations

5 étoiles		42%
4 étoiles		32%
3 étoiles		12%
2 étoiles		7%
1 étoile		7%

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Richard Stowey

an experience

Commenté au Royaume-Uni 🇬🇧 le 27 décembre 2007

Achat vérifié

This book provides a nice insight into the world of creating valuable and innovative experiences around brands. I found it very informative, maybe due to the origination and close links with Cheskin, who essentially research markets. The close links with the company provides some useful real world examples.

For me, as a product designer, one of the great things about this book is that it puts the designer into the picture in relation to Brand Management, Sales, Marketing Management & Research, Design & Development, Information Technology, Human Resources, Operations and CEO's.

I found the beginning and middle of the book to be interesting and quite on target whilst nearing the very end of the book seemed a little less interesting, maybe a bit rushed and i definitely saw a few spelling / grammar mistakes! Overall i found it a decent and captivating read, however maybe a bit short and rushed. 3 1/2* or 4*

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QandAguy

Great...if it were only still 2007

Commenté aux États-Unis 🇺🇸 le 1 mai 2010

Achat vérifié

If you have never thought much about customer experience this book certainly is a good starting point. Where it felt short is that, in the overwhelming amount of chatter about "the experience economy" and other jargon, there didn't seem to be that much depth here that really stuck with me.

Like most books written to be sold they tend to make selling an experience the be all and end all of marketing. And if they were sales people, oddly enough sales would be all that mattered. In other words, there were interesting ideas but not necessarily presented with the most critical eye but rather by people who want to sell an idea (and likely have you hire them to do the work). The good news is that this means this is not tough reading and not the dry academic work that can kill you (how can the name of your white paper be 40 words long???).

So if you can borrow the book and have time, check it out. It was very easy reading and you'll never be worse off for having read it. It just didn't deliver the kind of deep thinking that would make me feel like their idea wasn't just the latest way to re-spin branding by coming up with yet another label for it.

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7 personnes ont trouvé cela utile

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Julio Terra

Useful concepts and methods for companies that want to succeed in the experience economy

Commenté aux États-Unis 🇺🇸 le 28 décembre 2008

Achat vérifié

This book has valuable ideas regarding how to drive innovation in today's experience economy. It was written by a group of experts from the field of experience design who have strong ties to Cheskin, a strategic design consulting and market research firm with a focus on helping companies to develop meaningful innovations. The concepts and framework presented here reflect the thinking and approach that were developed, and are currently used, at this leading design research firm.

Many of these ideas have been communicated via blogs and articles published over the past couple of years. The value of the book, in comparison to the content that you will find online and in magazines, is that it has enabled the authors to explore these ideas in greater depth. Here they are able to provide additional background and contextual information in defense of their perspectives, as well as a more in-depth description of the frameworks and methodologies they have developed to help their companies and clients succeed. At only 140 pages, this book is a fast and enjoyable read that is clear and easy to follow.

I've put together a more thorough summary of this book on my blog. For those of you who are interested check it out here: [...]

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2 personnes ont trouvé cela utile

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Robert S. Becker

Important idea, unimpressive narrative

Commenté aux États-Unis 🇺🇸 le 21 mars 2006

Achat vérifié

This book makes a minor contribution to the literature on customer experience management. Its raison d'etre is that there is potential for "meaning" in customer experience that can be used for competitive advantage. The authors could have demonstrated personal commitment to their theory by better managing the experience of reading their book. It has copious typographical errors and several grammatical errors as well. In addition to that, readers like me who appreciate the visual aspects of a book may be put off by the lack of illustrations. The few included here look like they were drawn on a napkin---not by Picasso. These are not serious obstacles to understanding the "meaning" of this book, but they made me wonder why the authors didn't do a better job of walking their talk. The physical book itself could have been an example of their theory. The ideas in the book are attractive, but could have been helped by a more coherent explanation of key words like "meaning" and "experience." The HOW TO content, which consumes the bulk of the narrative, is not very instructive nor inspiring. On the whole, the same theory is presented more effectively in books like Corporate Religion, by Jesper Kunde; and The Hero And The Outlaw, by Mark and Pearson.

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6 personnes ont trouvé cela utile

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Aroundbarcelona

Good ideas for 21st century customers

Commenté aux États-Unis 🇺🇸 le 16 mars 2014

Achat vérifié

I liked that the authors based their strategy in evoking meaning as one of the "few" strategies that could work nowadays. This is really useful in order to offer meaningful experiences for the customers. I also liked many of the ideas from Design Thinking they used throughout the book. What I think is not very useful (due to the constant changes industries and business suffer nowadays) is the lists they offer in the book. They can be useful for the moment the book is launched, but grow old quickly some months later. Nevertheless, if you consider them as a bunch of ideas that can work in some situations, and keep a flexible view on them (instead of considering them the "TO-DO" list), they are OK.

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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (English Edition) Format Kindle

Description du produit

Revue de presse

Biographie de l'auteur

Détails sur le produit

À propos des auteurs

Nathan Shedroff

Stephen Diller

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