It's not enough to have great ideas. You also need to know how to communicate them.

What makes someone charismatic? Why do some people captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside?

Cues - the tiny signals we send to others 24/7 through our body language, facial expressions, word choices and vocal inflection - have a massive impact on how we, and our ideas, come across. Our cues can either enhance our message or undermine it.

In this entertaining and accessible guide to the hidden language of cues, Vanessa Van Edwards teaches you how to convey power, trust, leadership, likability and charisma in every interaction. You'll learn:

- Which vocal cues make you sound more confident
- Which body language cues assert, 'I'm a leader, and here's why you should join me'
- Which verbal cues to use in pitches, branding and emails to increase trust (and generate excitement about interacting with you)
- Which visual cues you are sending in your profile pictures, clothing and professional brand

Whether you're pitching an investment, negotiating a job offer or having a tough conversation with a colleague, Cues can help you improve your relationships, express empathy and create meaningful connections with lasting impact.

'A must-have guide to becoming an unstoppable force' - Mel Robbins

'Packed with invaluable strategies for maximizing your message, Van Edward's energy will inspire you to become the best possible version of yourself' - Nir Eyal

Wish you knew exactly what to say in awkward social situations? Or that you had a formula for charisma?

You need to know how people work.

As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns - and she's cracked the code.

In Captivate she shares a wealth of shortcuts, systems and behaviour hacks to help you take charge of your interactions. You'll learn a game plan for navigating any social situation, unique ways to break away from the same old small talk, how to speed-read faces to predict people's emotions, and much more besides.

When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

Usa los gestos a tu favor y conviértete en un líder carismático y exitoso.

Si alguna vez te han interrumpido en una junta, te pasaron de largo cuando había oportunidades laborales disponibles o ignoraron tus ideas, puede que tus gestos sean el problema... y la solución. Son esas pequeñas señales que enviamos a los demás 24 / 7 por medio de nuestro lenguaje corporal, las expresiones faciales, las palabras que escogemos y las inflexiones de voz. Tienen un impacto enorme en cómo nosotros y nuestras ideas se vinculan, e incluso pueden impulsar o restarle potencia a un mensaje. En esta accesible y entretenida guía sobre el lenguaje secreto de los gestos, Vanessa Van Edwards enseña a usar el poder de los gestos vocales, corporales, verbales y otras señales para:

• Proyectar poder, simpatía, confianza, liderazgo y empatía en cada interacción.

• Lograr que te perciban como una persona carismática.

• Ser escuchado y conseguir tus objetivos.

• Usar las palabras correctas en tu CV, marca personal y hasta en los correos para ganar más clientes, contratos y proyectos.

• Generar entusiasmo en tu interlocutor al interactuar contigo.

• Crear conexiones relevantes y un impacto duradero. Un libro indispensable para emprendedores

Un libro indispensable para emprendedores, líderes de equipos, jóvenes profesionistas y cualquier persona que quiera aumentar su influencia.