Michael Lewrick

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À propos de Michael Lewrick
Michael Lewrick (PhD) a occupé différents rôles au cours des dernières années. Il a été responsable de la croissance stratégique, a fait office de directeur de l'innovation et a jeté les bases de nombreuses initiatives de croissance dans des secteurs en pleine transformation numérique. Actuellement, il conseille les entreprises les plus innovantes au niveau international avec ses concepts et ses cadres de travail sur le design thinking pour la croissance, l'innovation et le succès des entreprises.
Il est un orateur international motivant et enseigne la pensée design en tant que professeur invité dans diverses universités. Avec son aide, un certain nombre d'entreprises internationales ont développé et commercialisé des innovations radicales. Dans son best-seller international, "Le Guide du Thinking Playbook", il a postulé avec ses collègues de l'université de Stanford un nouvel état d'esprit consistant à faire converger les approches du Design Thinking dans la numérisation. En 2020, il a publié, avec Larry Leifer et Patrick Link, "Le Kit du Design Thinking", qui présente 50 des outils les plus précieux de la pensée design. En outre, il a publié "The Design Thinking Life Playbook", qui applique l'état d'esprit du design thinking au changement personnel et à la planification de carrière. Son dernier livre, "Design Thinking for Business Growth", se concentre sur la conception d'écosystèmes commerciaux et complète une série de livres sur le design appliqué.
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Livres de Michael Lewrick
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.
- Quickly and comprehensively familiarize yourself with the best design thinking tools
- Select the appropriate warm-ups, tools, and methods
- Explore new avenues of thinking
- Plan the agenda for different design thinking workshops
- Get practical application tips
The Design Thinking Toolbox help innovators master the early stages of the innovation process. It?s the perfect complement to the international bestseller The Design Thinking Playbook.?
Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better.
Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.
- Fleshed out case studies and examples of companies with successful business ecosystem initiatives
- A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation
- Practical exercises to better understand and implement the ideas discussed in the book
Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.
With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.
If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
A radical shift in perspective to transform your organization to become more innovative
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.
This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
- Explore the digitized future using new design criteria to create real value for the user
- Foster radical innovation through an inspiring framework for action
- Gather the right people to build highly-motivated teams
- Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
- Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Un livre complet et illustré pour comprendre ce que la Blockchain peut apporter aux entreprises et à leurs clients.
Blockchain, le sujet est à la mode et entrepreneurs ou dirigeants en entendent parler quasi quotidiennement. Mais à quoi sert-elle ? Comment en tirer parti pour développer de nouvelles opportunités de croissance et développer son business ?
Adoptant alternativement le point de vue de six personas issus de la société civile : l'investisseur, l’entrepreneur, le développeur de logiciel, le consultant blockchain/ICO, le décisionnaire dans l’entreprise et les instances de régulation, les auteurs s’attachent à répondre à toutes les problématiques auxquelles ils peuvent être confrontés.
Grâce à ce livre très accessible et pratique vous allez découvrir :
• une explication de chacun des termes clé en rapport avec la blockchain ;
• comment fonctionnent les premières applications constatées de la blockchain : crypto-monnaies, ICO (Initial Coin Offerings), smart contracts ;
• comment repenser votre proposition de valeur à l’heure de la blockchain ;
• quels nouveaux écosystèmes vont émerger et comment y prendre part.
Visuellement astucieux et foisonnant d’exemples, d’interviews et de cas concrets, ce livre permet d’appréhender la technologie blockchain et ses concepts associés et de saisir les opportunités de croissance afférentes : création de nouvelles expériences client, simplification et automatisation de process, développement de nouveaux business models voire de nouveaux écosystèmes.
Das Besteller-Trio bestehend aus Michael Lewrick, Patrick Link und Larry Leifer gehören zu den einflussreichsten Persönlichkeiten in der Design Thinking Community. Zusammen haben Sie den internationalen Bestseller "Das Design Thinking Playbook" verfasst, in dem sie die achtsame digitale Transformation von Teams, Organisationen und Unternehmen beschreiben. Komplementär zum Playbook erschien eine einzigartige Sammlung von Design Thinking Tools. "Das Design Thinking Toolbook" knüpft an den Erfolg des Playbooks an und bietet der globalen Design Thinking Community die wichtigsten Werkzeuge und Templates, inkl. kurzer Beschreibungen der Anwendung, als digitale Templates. Die Templates können sowohl im physischen Raum wie auch in der virtuellen Zusammenarbeit genutzt werden. Mit diesem neuen Leitfaden "Virtuelle Design Thinking Workshops" teilen die
drei Experten ihre Erfahrungen in der Durchführung von virtuellen und hybriden Design Thinking Workshops.
Questo libro ripercorre il ciclo del Design Thinking e, per ciascuna delle sue sette fasi, dalla comprensione del problema al testing, propone i migliori strumenti disponibili, scelti sulla base di un ampio sondaggio condotto presso i design thinker di tutto il mondo.
Grazie a Gli strumenti per il Design Thinking potrai:
– acquisire una comprensione profonda, depurata da ogni idea preconcetta, dei bisogni reali degli utenti, attraverso strumenti quali l’“intervista empatica”, “i 5 perché” e la “mappa degli stakeholder”;
– far emergere all’interno del team le idee migliori, mediante tecniche strutturate di brainstorming;
– realizzare rapidamente prototipi per dare corpo alle idee, dal “prototipo di funzione critica” fino al “prototipo finale”;
– raccogliere il feedback degli utenti mediante svariati strumenti di testing, dall’“intervista sulla soluzione” fino al “test di usabilità strutturato”.
Il Design Thinking è la lingua dell’innovazione e questo libro ne è il dizionario, per affrontare e vincere le sfide complesse che ci riserva il futuro.
Testimonials: "Wahrscheinlich das inspirierendste Handbuch über Design Thinking. Es beschreibt die Anwendung und gibt Zugang zu bekannten und neuen Werkzeugen." Mirko Boccalatte, COO Ferrari F1 Team / "Das Design Thinking Toolbook bietet viele praktische Ratschläge, um mit der Anwendung von Design Thinking erfolgreich Marktopportunitäten zu realisieren." Dr. Markus Durstewitz, Leiter Innovationsmethoden und -werkzeuge bei Airbus / "Die Herausgeber bieten den Lesern ein praktisches und inspirierendes Handbuch, um eine neue Denkweise in Unternehmen zu entwickeln oder Organisationen zu transformieren. Lassen Sie sich von diesem erfrischenden Toolbook für Design Thinking verführen." Prof. Yves Pigneur, Universität Lausanne, Co-Autor des Bestsellers "Business Model Generation"
About the book
“Why blockchain?” is one of the most frequently asked questions. These and many other questions are answered in a simple and understandable way in this book about blockchain.
The authors, Michael Lewrick and Christian Di Giorgio, work with companies, investors, startups and other actors in Crypto Valley, Switzerland. With “Live from Crypto Valley” they provide a
unique insight into how new business ecosystems are designed, for which projects ICOs are suitable, and how new market opportunities and growth markets can be tapped into using blockchain technology.
The book offers:
- Answers to the most frequently asked questions about blockchain and crypto.
- Six different perspectives on the subject with information for startups, investors and well-established enterprises.
- Simple explanations and visualizations of complex concepts.
- Proven methods for the design of business ecosystems and the assessment of blockchain projects.
More information
www.crypto-valley-book.com
Testimonials
This is what industry leaders have to say about this book:
“Live from Crypto Valley provides precise and easy to understand frameworks to make any blockchain project work.” Olga Feldmeier, CEO at SMART VALOR
“The logic behind blockchain does not have to be difficult to understand. Here is an easily accessible guidebook to the future.” Bill Fischer, Professor of Innovation Management, IMD. Author of “The Idea Hunter” and “Reinventing Giants”
“Easy to understand and skillfully illustrated, this book provides a solid introduction to a topic that will shape our future.” Eugen Stamm, Finance Journalist at the NZZ
“The Crypto Valley book is simple, clear and filled with many practical examples.” Richard Olsen, Founder and CEO of Lykke
The authors
Michael Lewrick has had various roles in recent years. He served as Chief Innovation Officer and laid the foundation for several growth initiatives in industries undergoing digital transformation. In recent years, he has intensively worked on the design of business ecosystems, especially in connection with blockchain as an enabling technology. He has supported various startups and international companies design new business ecosystems and implement disruptive innovations. He is, among others, the co-author of the international bestseller “The Design Thinking Playbook”.
Christian Di Giorgio has a particular talent: he purposefully transforms business requirements into digital solutions. As a computer scientist and business engineer, he knows both worlds. Over the last two decades, he has designed ICT architectures for complex IT challenges. After his career with IBM and Swisscom, he is now active as a blockchain consultant for large enterprises and startups in Crypto Valley. Customers value Christian’s IT expertise and experience, especially in the challenges of integrating blockchain applications into existing IT environments.
創新不是無中生有,「設計思考」是透過從人的需求出發,創造更多的可能性。
在數位化、供過於求的時代,創新最大的盲點就是失對象感、無法釐清優先順序
聚焦使用者 X 有流程意識 X 在正確的脈絡運用工具
是在複雜環境中有效創新的成功關鍵!
翻轉產品優先的慣性,從聚焦使用者需求啟動創新;
建立清楚的流程意識,梳理跨部門多方協作與持續疊代;
用圖像釐清複雜系統問題,融合用途理論、精實創業、敏捷開發、
換位思考、鉤癮畫布,一本學會在適當流程運用專家級工具共創!
用先進技術開發的產品,為什麼市場反應冷淡?
跨部門專案各方需求複雜像無底洞,層層關卡該如何推進創新?
產品概念要如何連結、擴大,能夠放上平台、融入生態系?
創新重鎮史丹佛大學有堂傳奇課程ME310,NASA、Apple、3M、SAP等全球超過45家一流機構都帶著問題上門求教。ME310就是掌握新世代創新流程密碼的設計思考發源地,本書作者賴利・萊佛是課程總監,也是設計思考的共同創始人。
在這本書中,萊佛:
說明設計思考的概念與流程
融入各產業專家的實作經驗
結合用途理論、商業模式畫布、精實創業等&
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