FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

• See content strategy (and its business value) explained in plain language

•  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  

• Learn how to audit and analyze your content

• Make smarter, achievable decisions about which content to create and how

• Find out how to maintain consistent, accurate, compelling content over time

• Get solid, practical advice on staffing for content-related roles and responsibilities