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Imagine It Forward: Courage, Creativity, and the Power of Change Broché – 20 septembre 2018
Beth Comstock (Auteur) Trouver tous les livres, en savoir plus sur l'auteur. Voir résultats de recherche pour cet auteur |
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Change is the only constant. Learn to be a change-maker.
In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
- Nombre de pages de l'édition imprimée416 pages
- LangueAnglais
- ÉditeurVirgin Books
- Date de publication20 septembre 2018
- Dimensions15.3 x 3 x 23.4 cm
- ISBN-109780753545720
- ISBN-13978-0753545720
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Description du produit
Revue de presse
Full of wisdom about how to thrive in a bureaucracy―and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change ― Adam Grant
Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read. -- Phil Knight, founder of Nike and New York Times Bestselling Author, SHOE DOG
Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners ― and to vanquish the fear that holds them back from acting on what they see -- Susan Cain ― Susan Cain, New York Times bestselling author of QUIET
This book is a rare gift... an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won't soon forget ― Seth Godin
Biographie de l'auteur
BETH COMSTOCK’s mission is to understand what’s next, navigate change and help people and organizations do the same. She is the former Vice Chair of GE, where she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.
Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune, and Fast Company, she is also on the Forbes list of the most powerful women in the world.
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Détails sur le produit
- ASIN : 0753545721
- Éditeur : Virgin Books (20 septembre 2018)
- Langue : Anglais
- Broché : 416 pages
- ISBN-10 : 9780753545720
- ISBN-13 : 978-0753545720
- Poids de l'article : 490 g
- Dimensions : 15.3 x 3 x 23.4 cm
- Classement des meilleures ventes d'Amazon : 2,421 en Création d'entreprise
- 2,468 en Entrepreneuriat
- 6,588 en Gestion
- Commentaires client :
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I saw Beth Comstock speak in London last year - I'd never heard of her but she impressed me with her conviction and her pragmatism about the power of "imagining it forward" to create our future. Finally I got around to the book and I was not disappointed. I have tabbed so many pages for later reference. Some of them are food for thought while other are great tools and techniques that I can apply to power both my own and my clients' businesses forward. An absolute keeper - one for returning to time and time again. 5-stars.


Commenté au Royaume-Uni le 30 juin 2019
I saw Beth Comstock speak in London last year - I'd never heard of her but she impressed me with her conviction and her pragmatism about the power of "imagining it forward" to create our future. Finally I got around to the book and I was not disappointed. I have tabbed so many pages for later reference. Some of them are food for thought while other are great tools and techniques that I can apply to power both my own and my clients' businesses forward. An absolute keeper - one for returning to time and time again. 5-stars.





“Change is a messy, collaborative, inspiring, difficult, and ongoing process – like everything meaningful that leads to human progress.” p.xxiv
Beth was a change maker all her GE career and told much of her development and different stations within the GE environment, what has worked and what has not, where she succeeded and where she failed. What I liked most were the passages of her lessons learned and generated experience in bringing innovation into the corporate outside in and from the edge. Some stories about when she brought in sparks from outside like Aaron Dignan or Eric Ries, or when they collaborated with startups like Quirky before GE started building their lean start up with “Fast Works”. I liked much what I ready about emergent leadership, the risk of premature scaling the power of the right timing.
“Most of us are adverse to conflict. But conflict is the primary engine of creativity and innovation.” P131
I had loved to read more insights on why and how they finally failed, when Jeff Immelt and Beth left GE. In return I could have waived on some of her detailed earlier career stories.
Inspiring read from someone who made it happen!