How to Win an Indian Election: What Political Parties Don’t Want You to Know Livres audio Audible – Version intégrale
What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes listeners into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews, and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties, and what really makes for a winning election campaign.
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The facts are there to substantiate whatever is written. Every patriotic Indian who wants to see honest and ethical politics around must read it in order to know the intricacies and complexities of the politics.
The book stands tall on a solid foundation of technical expertise on things like data analytics, segmentation, guerilla marketing, digital marketing and use of mass media that is reshaping the electoral paradigm, insider knowledge and sound analysis. The author has drawn on his personal experience and publicly available information to create a compelling narrative on the changing scenario of Indian electoral politics.
Refreshingly, inspite of the inclusion of vignettes of personal experience, the narrative remains distant and objective in its observation, without aligning to a particular political party. Some of the revelations are quite disconcerting and will make you construct parallels with the Nazi brand of propaganda based politics championed by Hitler and Goebbels. The author also throws in a pertinent analysis of the systemic flaws of the socio-political and economic machineries that contribute to this vicious cycle.
Though the author tries to create a silver lining of hope in the last chapter, reading this book will make you wonder if the Indian political rhetoric has undergone an irreversible change for the worse irrespective of the outcome of the elections.
I highly recommend this book if you are interested in Indian politics and the political scenario of today
Won't recommend to anyone now unless they are capable of verifying right from wrong themselves, given that people might assume that I endorse the biased
as well as misled opinions of the author in the latter part. So if you are up for genuine content first 4 Chapters is where it is. Don't be disappointed. I warned.
The book could have done without the opinion of the author and only presentation of his experiences.
Commenté en Inde le 29 mai 2021