Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Livres audio Audible – Version intégrale
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Détails sur le produit
|Durée||2 heures et 17 minutes|
|Date de publication sur Audible.fr||22 octobre 2014|
|Éditeur||Gildan Media, LLC|
|Type de programme||Livre audio|
|Classement des meilleures ventes d'Amazon|| 15,934 en Livres et œuvres originales Audible (Voir les 100 premiers en Livres et œuvres originales Audible) |
170 en Marketing et ventes
293 en Management en entreprise
417 en Monnaie et finance
Meilleures évaluations de France
Un problème s'est produit lors du filtrage des commentaires. Veuillez réessayer ultérieurement.
Dans un livre comme ça j'attends qu'on m'aide, qu'on m'accompagne et me prenne par la main plutôt que me montrer des exemples et me disent "tu vois il faut que cherchent et trouvent" Non seulement c'est une tautologie mais en plus quand on me donne un lien pour un site avec des options payantes je me dis que ce livre il est surtout là pour faire de la vente et non aider les gens. Ce n'est que mon avis mais bon...
J'ai beau l'avoir relu X fois, je le trouve toujours aussi nul et sans substance.
Si vous voulez lire un livre pour ne rien apprendre, c'est le livre qu'il vous faut.
Pour passer à l'action et découvrir ce qu'il y a derrière le growth hacking, il faut utiliser d'autres outils.
It was a good refresher and seeing how pro "old school" marketers are still trying to figure it all out was reassuring in many ways.
The book was packed with insights in the minds of great modern marketers and entrepreneurs and the bonus offered at the end is invaluable to me.
Very worth your time.
Meilleurs commentaires provenant d’autres pays
1) The danger of subscribing to a Whiggish interpretation of history, where every action is an inevitable step towards enlightenment and progress. Saying "these 20 companies used these techniques and are now worth billions" ignores the possible thousands of companies who used the same methods and failed. Remember, someone has to win; that doesn't mean that everything they did meant they would inevitably win.
2) Describing as "industry changing" a method that is applicable for a very narrow set of problems. If you have a great new product, with little competition, in an un-established market, this is great. However, I'd suggest that your marketing isn't super important if you have all of those things to begin with.
That's just nitpicking though - if this was 300 pages long and cost twenty pounds you could sniff at it, but at about a quid and readable on a short commute, there's nothing to get bothered about.
If you liked this, you'd probably enjoy ReWork: Change the Way You Work Forever - although I note, the price of this hasn't gone down.
Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.
Again, if you haven't read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources now online) you might appreciate this chatty and light read.
Unfortunately for me, I wanted a few more tricks, tips and ideas. I wanted more of a 'How To' guide than a 'this is what Growth Hacking means' ebook.
I admit, Ryan doesn't claim that this book is an instruction guide.
Nevertheless, his examples are very obvious and known to many in the marketing/digital marketing world e.g. how Hotmail gained traction by encouraging Word of Mouth.
In conclusion, I'd give this book 3.5 stars if I could.
Buy it if you need the intro level stuff. It will get you on your way. But, even though it's a cheap and quick read, don't expect a huge amount of value in return.
It's got a really great glossary of terms at the back and the price is perfect for both the amount and quality of information you get. I bought the book on a recommendation of a friend after learning of my interest to expand my knowledge of the discipline and it'll definitely be a book I revert back to time and time again.
The author, Ryan Holiday, writes very concisely and directly so it makes for a very easy read which is fantastic for both learning and absorbing all his tips and tricks - I'll definitely be buying his other works, too.