In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin

Turn yourself into a superthinker and make the right decisions every time.

The world's greatest problem-solvers, forecasters and decision-makers all rely on a set of shortcuts that help them separate good ideas from bad. They're called mental models, and in this smartly illustrated anthology, you'll learn hundreds.

- Use the 5 Whys model to better understand people's motivations
- Prioritize an overwhelming to-do lists with the Eisenhower Decision Matrix
- Set up forcing functions to help grease the wheels for changes you want to occur

Distilled into a single, digestible, indispensable book, Super Thinking will enable you to make better, more informed decisions in every part of your life.

'The most practical book on mental models I've found to date . . . and I've read a lot of them' Reader Review

'You should definitely read this book . . . The concepts inside will expand your world view and give you enough mental tools to become a black belt decision-maker' Reader Review