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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- How to develop a sales funnel that attracts the right customers to your business.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
- The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Comment se distinguer des autres et devenir le dirigeant que toutes les entreprises s'arrachent ? Comment le business marche-t-il vraiment ? Pourquoi les consommateurs ne prêtent-ils pas davantage attention à vos messages ? Comment réussir à finaliser un maximum de ventes ? Que fait un bon manager ?
Tout ne s’apprend pas en école de management et il est difficile de réussir sans une compréhension claire du fonctionnement de l’entreprise. Comprendre les règles tacites et développer ces compétences d’initié peut améliorer considérablement à la fois vos revenus et la satisfaction d’atteindre vos objectifs. Si vous voulez réussir sur le plan professionnel, en amour, en amitié et dans la vie en général, offrez à ceux qui vous entourent un excellent retour sur ce qu’ils investissent en vous. C’est tout l’objet de ce livre : faire de vous un professionnel de grande valeur.
Donald Miller, expert mondialement reconnu en management et en marketing, auteur best-seller du podcast Business Made Simple, nous livre sa méthode en 60 jours avec 60 lectures quotidiennes et stratégies concrètes. Il décrit les 10 compétences clés propices à la réussite pour être créateur de valeur :
le leadership ;
la productivité personnelle ;
la stratégie ;
votre message ;
le marketing ;
la communication ;
les ventes ;
la négociation ;
le management ;
la mise en œuvre.
Dans cet ouvrage accessible au plus grand nombre, très complet et pratique, vous découvrirez ce que les chefs d’entreprise les plus prospères savent depuis des années à travers des secrets simples mais efficaces.
Vous disposez du meilleur produit sur le marché ? Si vous n'utilisez pas les bons termes pour en parler, personne ne l’achètera et vous perdrez au profit d’un concurrent au message plus clair. Les gens n’achètent pas des marques mais les histoires qu’elles véhiculent, les mythes qu’elles symbolisent. Seules sortent de la cacophonie du Web les entreprises qui parviennent à raconter une histoire forte dont le client est le héros. D’où l’importance du storytelling, puissante technique de communication qui s’est imposée en marketing pour raconter son histoire de marque, donner vie aux produits et captiver l’attention de son audience pour la convertir en clients.
Méthode éprouvée auprès de plus de 500 000 chefs d’entreprise, la simple trame StoryBrand, SB7, vous enseigne comment :
identifier le véritable moteur d’achat ;
appliquer les 7 étapes menant à un storytelling captivant pour créer un lien fort avec le client : 1. Un personnage... 2. a un problème... 3. rencontre un guide... 4. qui lui fournit un plan... 5. et l’incite à agir... 6. pour échapper à la catastrophe... 7. et triompher.
clarifier votre message avec une marque plus engageante et convaincante ;
communiquer de la manière la plus efficace possible à travers vos sites Web, vos brochures et les réseaux sociaux.
StoryBrand transformera à jamais la manière dont vous exposerez qui vous êtes, ce que vous faites et la valeur unique que vous apportez à votre audience.
After the publication of his wildly successful memoir, Blue Like Jazz, Donald Miller's life began to stall. During what should have been the height of his success, he found himself avoiding responsibility and even questioning the meaning of life. But when two producers proposed turning his memoir into a movie, Miller found himself launched into a new story filled with risk, possibility, beauty, and meaning.
A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story and to reinvent himself so nobody shrugs their shoulders when the credits roll. When his producers begin fictionalizing Don's life for the film--changing a meandering memoir into a structured narrative--the real-life Don starts a journey to make his actual life into a better story.
In this book, we have a front-row seat to Miller's journey--from sleeping all day to riding his bike across America, from living in romantic daydreams to facing love head-on, from wasting his money to founding a life-changing nonprofit.
Guided by a host of outlandish but very real characters, Miller teaches us:
- Why God hasn't fixed us yet
- The power of speaking something into nothing
- The redemptive beauty that can come from tragic circumstances
- How to get a second chance at life the first time around
Through heart-wrenching honesty and hilarious self-inspection, Miller takes readers through the life that emerges when it turns from boring reality into a meaningful narrative.
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises.
There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing.
In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same.
In Hero on a Mission, Donald’s lessons will teach you how to:
- Discover when you are playing the victim and villain.
- Create a simple life plan that will bring clarity and meaning to your goals ahead.
- Take control of your life by choosing to be the hero in your story.
- Cultivate a sense of creativity about what your life can be.
- Move beyond just being productive to experiencing a deep sense of meaning.
Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim.
Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Donald Miller ha catturato il processo che unisce una comunicazione efficace con l'empatia.
Il rivoluzionario metodo StoryBrand trasforma per sempre il modo in cui raccontate chi siete e cosa fate ed evidenzia il valore unico che portate ai vostri clienti.
La struttura del modello mostra:
- i 7 punti universali dello storytelling;
- come semplificare il messaggio di un brand in modo che le persone lo capiscano e agiscano di conseguenza;
- come creare il messaggio più efficace per i siti, le brochure e i social media.
Donald Miller mostra una via precisa, esauriente e utile per cambiare il modo in cui parlate del lavoro a cui tenete. "
Autore dei bestseller La Mucca Viola e This is Marketing
Is this blue book more valuable than a business degree?
Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing.
It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.
New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.
Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.
Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.
These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:
- Character: What kind of person succeeds in business?
- Leadership: How do you unite a team around a mission?
- Personal Productivity: How can you get more done in less time?
- Messaging: Why aren’t customers paying more attention?
- Marketing: How do I build a sales funnel?
- Business Strategy: How does a business really work?
- Execution: How can we get things done?
- Sales: How do I close more sales?
- Management: What does a good manager do?
Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.
Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
"I never liked jazz music because jazz music doesn't resolve. I used to not like God because God didn't resolve. But that was before any of this happened." ?Donald Miller
In Donald Miller's early years, he was vaguely familiar with a distant God. But when he came to know Jesus Christ, he pursued the Christian life with great zeal. Within a few years he had a successful ministry that ultimately left him feeling empty, burned out, and, once again, far away from God. In this intimate, soul-searching account, Miller describes his remarkable journey back to a culturally relevant, infinitely loving God.
For anyone wondering if the Christian faith is still relevant in a postmodern culture.
For anyone thirsting for a genuine encounter with a God who is real.
For anyone yearning for a renewed sense of passion iná life.
Blue Like Jazz is a fresh and original perspective on life, love, and redemption.
Cada día las empresas gastan millones en publicidad improductiva o dejan de ganar otros tantos debido a que no saben llegar a su público potencial.
En esta breve guía, Donald Miller, nos da la receta para vender a través de Internet y desarrollar una base de clientes conable y efectiva.
Follow Don and Paul as they dive headlong into the deepest of human questions and find answers outside words?answers that have to be experienced to be believed.
Day 1: "Trips like ours are greener grass left unknown for fear of believing trite sayings; sayings that are sometimes true. But our friends back home live an existence under the weight and awareness of times; a place we are slowly escaping; a world growing fainter by the hour and the mile."
Day 13: "It feels again that we are leaving who we were, moving on into the people we will become, hopefully, people with some kind of answers, some kind of thing to believe tht makes sense of beauty, of romance. Something that would explain the red glow against Paul's face, the red glow that seems to be coming off the console . . . 'Did you notice the engine light is lit, bud?' I ask . . ."
Day 83: "I sit in the van, waiting for her to come out when I notice a window in one of the classrooms open, and a backpack comes falling out, spilling a few books onto the lawn. After the backpack comes Elida, falling atop the pack and laying low, peeking back into the window to see if the teacher noticed. She gathers her books, reaches into the classroom and closes the window, then runs toward the van as though this were a prison break."
As you read Through Painted Deserts, you'll soon realize this is not just one man's account of finding light, God, and beauty on the open road. Rather, this book maps the journey you're already traveling . . . or soon will be.
Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way.
Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn’t understand. After several years of figuring it out, Donald has decided it’s time to share what he learned. In this book, you will learn:
- An easy-to-understand framework that can be applied to any business.
- How to navigate the ins and outs of finding and hiring the best candidates available to you.
- The best way to organize your company structure to maximize your skills and allow you to identify areas best handled by someone else.
- How to identify your and reach your key customers.
- Areas where you can increase capacity to better serve your customer.
- And much more.
Growing a successful business is not easy, but it’s not impossible. With the right guidance, anyone can expand their company and reach new customers.