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Content Strategy for the Web (Voices That Matter) Broché – 10 février 2012
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Description du produit
Revue de presse
of that!” ― Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine
“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
– Lucie Hyde, Director of Content, eBay Europe
Biographie de l'auteur
Détails sur le produit
- Éditeur : New Riders; 2e édition (10 février 2012)
- Langue : Anglais
- Broché : 216 pages
- ISBN-10 : 0321808304
- ISBN-13 : 978-0321808301
- Poids de l'article : 480 g
- Dimensions : 17.53 x 1.52 x 22.61 cm
- Classement des meilleures ventes d'Amazon : 1,208 en Multimédia et graphisme (Livres)
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If you work in the UX / IA or BA sector of web development, then you'll probably come across the requirement to develop a website using a content management system, or finding a solution for a client who has a lot of content or communication needs. In the past you'd probably create a spreadsheet and deliver the website ticking the boxes. In the past - this solution might have worked. However, more and more clients are taking the CMS and then rather rapidly ending up in exactly the same position they were in before they got their new website - i.e. a lot of content that nobody uses or can find.
The other issue that's facing our industry now is that there are multiple digital channels into which messaging or content needs to be delivered. How do you bring all of these channels together strategically to meet the needs of both the user and the business? Well - whilst this book won't do it for you, it gives you a really great set of tools to help you deliver what you need. It reduces the risk that the wrong message goes out on a specific channel, it also reduces the risk that the nice new website ends up with the wrong content in the wrong place.
The book is a pleasure to read, it's simple to understand and you'll probably find yourself going 'ah! that makes perfect sense, why haven't I thought of that before!' The techniques it suggests won't add lengthy delays to a project, nor will it mean it'll cost a lot more, it just brings things together in such a way that you'll end up saving money in the short, medium and long term.
It's a quick read but that belies the value packed into it.
If content is an important part of your job... you already have this.