Prix conseillé: 19,64 € Détails

Économisez : 2,65 € (13 %)

Tous les prix incluent la TVA.

Retours GRATUITS

Livraison à 0,01 € vendredi 9 juin. Détails

Ou livraison accélérée jeudi 8 juin. Commandez dans les 6 h 7 min. Détails

Entrez votre adresse

En stock

[{"displayPrice":"16,99 €","priceAmount":16.99,"currencySymbol":"€","integerValue":"16","decimalSeparator":",","fractionalValue":"99","symbolPosition":"right","hasSpace":true,"showFractionalPartIfEmpty":true,"offerListingId":"XP%2BJIiXYm7DE9NAiXpEvY0rUS9H9QmueAqGIgO7am8DDHmYOJlVlBsNQv0p4WRqQUe76B6LsxOYHuqsYubI%2F%2B95IxHnuNnC8bE9AG6265eo4EIMQzzM35GzQFzklRZ8iOuriot6WU9Q%3D","locale":"fr-FR","buyingOptionType":"NEW"},{"displayPrice":"2,80 €","priceAmount":2.80,"currencySymbol":"€","integerValue":"2","decimalSeparator":",","fractionalValue":"80","symbolPosition":"right","hasSpace":true,"showFractionalPartIfEmpty":true,"offerListingId":"XP%2BJIiXYm7DE9NAiXpEvY0rUS9H9QmueD0z%2BrJAcZMMoV4f06FodxEwHLotv2a5jQypfw08WHwTEJYaBB9Jxi71wMpC%2F0vEmcwtWEBvMytT2scAKCTa51lnNAbGfZV1u6OEmEtqHjZK3XJBpwtJ9PHuL%2FH2F3VwYuXNB2atIZlAxFV1lLmid1Q%3D%3D","locale":"fr-FR","buyingOptionType":"USED"}]

16,99 € € () Options sélectionnées incluses. Comprend le paiement mensuel initial et les options sélectionnées. Détails

Paiement

Transaction sécurisée

Expédié par

Amazon

Vendu par

Amazon

Détails

Paiement

Transaction sécurisée

Nous nous efforçons de protéger votre sécurité et votre vie privée. Notre système de paiement sécurisé chiffre vos données lors de la transmission. Nous ne partageons pas les détails de votre carte de crédit avec les vendeurs tiers, et nous ne vendons pas vos données personnelles à autrui. En savoir plus

Expédié par

Amazon

Vendu par

Amazon

Ajouter des options cadeau

Livraison à 2,95 € 16 - 21 juin. Détails

Entrez votre adresse

D'occasion: Très bon | Détails

Vendu par BetterWorldBooksFr

Vous l'avez déjà ?

Vendre sur Amazon

Autres vendeurs sur Amazon

Ajouté

Non ajouté

21,68 €
+ 2,99 € Livraison

Vendu par : RAREWAVES-FR

Ajouté

Non ajouté

24,68 €
+ 0,01 € Livraison

Vendu par : livres PBS

Ajouté

Non ajouté

25,57 €
+ 0,01 € Livraison

Vendu par : premium-books-europe

Repliez vers l'arrière Repliez vers l'avant

Voir cette image

Suivre ces auteurs

C.C. Chapman

Ann Handley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Broché – 2 mai 2012

Édition en Anglais de Ann Handley (Auteur)

4,4 319 évaluations

Afficher tous les formats et éditions

Prix Amazon

Neuf à partir de

Occasion à partir de

Format Kindle

"Veuillez réessayer"

15,29 €

—

Livres audio Audible, Version intégrale

"Veuillez réessayer"

0,00 €

Gratuit avec l'offre d'essai Audible

Relié

"Veuillez réessayer"

32,09 €

16,66 €

2,69 €

Broché

"Veuillez réessayer"

16,99 €

12,00 €

0,58 €

CD

"Veuillez réessayer"

66,99 €

—

Téléchargement

"Veuillez réessayer"

—

Options d'achat et paniers Plus

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one–stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online and using them to establish credibility and build a loyal customer base.

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.

En lire plus

Nombre de pages de l'édition imprimée

320 pages
Langue

Anglais
Éditeur

Wiley
Date de publication

2 mai 2012
Dimensions

15.24 x 2.79 x 22.61 cm
ISBN-10

1118232607
ISBN-13

978-1118232606
Voir tous les détails

Produits fréquemment achetés ensemble

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite You

16,99€

Recevez-le vendredi 9 juin

En stock.

Expédié et vendu par Amazon.

+

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

16,00€

Recevez votre article 30 juin - 6 juil.

Habituellement expédié sous 9 à 10 jours.

Expédié et vendu par ErgodeBooks Ships From USA.

+

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

16,94€

Recevez-le mardi 13 juin

En stock.

Expédié et vendu par Amazon.

Prix total:

Pour voir notre prix, ajoutez ces articles à votre panier.

Réessayez !

Détails

Ajouté au panier

Certains de ces articles seront expédiés plus tôt que les autres.

Afficher l'information Masquer ces informations

Choisir les articles à acheter ensemble.

Ann Handley
23
Broché
13 offres à partir de 22,90 €

Description du produit

Quatrième de couverture

The one–stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go–to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

Biographie de l'auteur

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co–founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn′s Influencer program, and Amex′s OPEN Forum. There′s nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc–chapman.com.

Détails sur le produit

Éditeur ‏ : ‎ Wiley; Revised and Updated Edition (2 mai 2012)
Langue ‏ : ‎ Anglais
Broché ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 1118232607
ISBN-13 ‏ : ‎ 978-1118232606
Poids de l'article ‏ : ‎ 363 g
Dimensions ‏ : ‎ 15.24 x 2.79 x 22.61 cm

Classement des meilleures ventes d'Amazon : 419 en Commerce électronique sur Internet
- 1,011 en Internet dans etudes des médias
- 1,322 en Commerce électronique dans l'entreprise

Commentaires client :
4,4 319 évaluations

À propos des auteurs

Suivez les auteurs pour obtenir de nouvelles mises à jour et des recommandations améliorées.

C.C. Chapman
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore
Pour en savoir plus, consultez la page de l’auteur
Ann Handley
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore
Pour en savoir plus, consultez la page de l’auteur

Commentaires client

4,4 sur 5

319 évaluations

5 étoiles		65%
4 étoiles		19%
3 étoiles		9%
2 étoiles		3%
1 étoile		3%

Comment fonctionnent les avis et les évaluations des clients

Meilleurs commentaires provenant d’autres pays

Traduire tous les commentaires en français

Louise Barnes-Johnston

A 'must-read' for marketers

Commenté au Royaume-Uni 🇬🇧 le 18 février 2012

Achat vérifié

The subtitle says it all: "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business"

This book is divided into four parts, entitled:

`The Content Rules'
`The How-To Section'
`Content that Converts: Success Stories'
`This Isn't Goodbye'

Part One explains what content is and why you should need to create it. There are 10 chapters in Part One that essentially set out the Content Rules, with headings that include: Reimagine; Don't Recycle: Anatomy of a Content Circle of Life, Share or Solve; Don't Shill, and the intriguingly titled: Attention B2B Companies: This is the Chapter You Are Looking For.

Part Two has 8 packed chapters with step by step instructions on how to create content. Included are Blogs, Webinars, EBook & White Paper, Using Case Studies, FAQs, Videos, Podcasting and Photographs. This is gold for anyone wanting to get started creating their own content.

In Part Three, there are 10 concise chapters, each one a case study, which the authors prefer to call Success Stories, and all have `Ideas You Can Steal'.

Part Four contains just one short chapter inviting connection online & also linking to a couple of bonus downloads!

I found this book extremely helpful (my copy is full of colourful sticky bookmarks for reference)and happily recommend it to anyone who needs to know how create content and use it as a way of marketing their business (large or small). It certainly isn't a stuffy textbook and is written in a humorous and conversation style. It's choc full of great tips, explanatory screenshots and diagrams.

En lire plus

17 personnes ont trouvé cela utile

Traduire les commentaires en Français

A. Mckinnon

Excellent introduction to the topic and great motivator

Commenté au Royaume-Uni 🇬🇧 le 9 décembre 2011

Achat vérifié

Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover.
Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on as I have done with other books.
The authors have a conversational style which comes across well. They make their points clearly and sensibly, never patronising the reader with too little detail or overwhelming them with too much.
Even a complete newcomer to the topics covered will understand the book and the suggestions they make. There are a number of useful case studies at the end of the book which show how different companies have had success with varying approaches.
This isn't a book that tells you exactly what to do in a formulaic method. It explains the issues, gives an understanding of why certain approaches work and examples of how to implement them.
Overall, it is an extremely useful addition to my bookcase and one I will undoubtedly refer to time and again.

En lire plus

6 personnes ont trouvé cela utile

Traduire les commentaires en Français

Waynster

clarity rules

Commenté au Royaume-Uni 🇬🇧 le 16 juin 2013

Achat vérifié

Solid read overall, though the final third sees a little too much repurposing of earlier chapters and curation of other people's comments; start to feel a bit like filler...must admit that the book didn't keep me engaged enough to read it quickly so I feel like I need to read it again.

En lire plus

2 personnes ont trouvé cela utile

Traduire les commentaires en Français

Bookworm

Excellent

Commenté au Royaume-Uni 🇬🇧 le 13 août 2012

Achat vérifié

A brilliant book written in easy to understand English with practical and usable tips on creating content in almost any medium. I was looking to get insights into writing compelling content for a blog and how to use social media for business and this book really helped me in both areas.

En lire plus

Une personne a trouvé cela utile

Traduire les commentaires en Français

Miss A. D.

Yes!

Commenté au Royaume-Uni 🇬🇧 le 15 février 2014

Achat vérifié

This book is amazing! it delivers everything that you need to know and it does it with humour and interesting and relevant case studies. It gets you excited about starting to build your quality content also. Do it!

En lire plus

3 personnes ont trouvé cela utile

Traduire les commentaires en Français

Afficher tous les commentaires

Amazon Music Écoutez des millions de chansons	AbeBooks Livres, art & articles de collection	Amazon Web Services Services de Cloud Computing Flexibles	Audible Livres audio télécharger	Book Depository Livres expédiés dans le monde entier

Kindle Direct Publishing Auto-publiez facilement vos livres au format numérique	Amazon Seconde main Produits d'occasion ou emballage ouvert	Shopbop Vêtements de Marque & Mode	Amazon Advertising Ciblez, attirez et fidélisez vos clients	Amazon Business Paiement 30 jours. Hors TVA. Pour les professionnels.