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C.C. Chapman

Ann Handley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Broché – 2 mai 2012

Édition en Anglais de Ann Handley (Auteur)

4,4 319 évaluations

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Options d'achat et paniers Plus

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one–stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online and using them to establish credibility and build a loyal customer base.

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Leverage social media and social tools to get your content and ideas distributed as widely as possible
Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.

En lire plus

Nombre de pages de l'édition imprimée

320 pages
Langue

Anglais
Éditeur

Wiley
Date de publication

2 mai 2012
Dimensions

15.24 x 2.79 x 22.61 cm
ISBN-10

1118232607
ISBN-13

978-1118232606
Voir tous les détails

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Ann Handley
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Description du produit

Quatrième de couverture

The one–stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go–to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
Use social media to get your content and ideas distributed as widely as possible
Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

Biographie de l'auteur

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co–founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn′s Influencer program, and Amex′s OPEN Forum. There′s nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc–chapman.com.

Détails sur le produit

Éditeur ‏ : ‎ Wiley; Revised and Updated Edition (2 mai 2012)
Langue ‏ : ‎ Anglais
Broché ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 1118232607
ISBN-13 ‏ : ‎ 978-1118232606
Poids de l'article ‏ : ‎ 363 g
Dimensions ‏ : ‎ 15.24 x 2.79 x 22.61 cm

Classement des meilleures ventes d'Amazon : 413 en Commerce électronique sur Internet
- 1,001 en Internet dans etudes des médias
- 1,313 en Commerce électronique dans l'entreprise

Commentaires client :
4,4 319 évaluations

À propos des auteurs

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C.C. Chapman
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Ann Handley
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Commentaires client

4,4 sur 5

319 évaluations

5 étoiles		65%
4 étoiles		19%
3 étoiles		9%
2 étoiles		3%
1 étoile		3%

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D. Birznieks

Comprehensive yet easy to digest

Commenté en Australie 🇦🇺 le 28 mars 2015

Achat vérifié

Well written and very practical book. Listened to audible version first, enjoyed it so much I bought the book for all the handy lists and other references. Highly recommended.

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Louise Barnes-Johnston

A 'must-read' for marketers

Commenté au Royaume-Uni 🇬🇧 le 18 février 2012

Achat vérifié

The subtitle says it all: "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business"

This book is divided into four parts, entitled:

`The Content Rules'
`The How-To Section'
`Content that Converts: Success Stories'
`This Isn't Goodbye'

Part One explains what content is and why you should need to create it. There are 10 chapters in Part One that essentially set out the Content Rules, with headings that include: Reimagine; Don't Recycle: Anatomy of a Content Circle of Life, Share or Solve; Don't Shill, and the intriguingly titled: Attention B2B Companies: This is the Chapter You Are Looking For.

Part Two has 8 packed chapters with step by step instructions on how to create content. Included are Blogs, Webinars, EBook & White Paper, Using Case Studies, FAQs, Videos, Podcasting and Photographs. This is gold for anyone wanting to get started creating their own content.

In Part Three, there are 10 concise chapters, each one a case study, which the authors prefer to call Success Stories, and all have `Ideas You Can Steal'.

Part Four contains just one short chapter inviting connection online & also linking to a couple of bonus downloads!

I found this book extremely helpful (my copy is full of colourful sticky bookmarks for reference)and happily recommend it to anyone who needs to know how create content and use it as a way of marketing their business (large or small). It certainly isn't a stuffy textbook and is written in a humorous and conversation style. It's choc full of great tips, explanatory screenshots and diagrams.

En lire plus

17 personnes ont trouvé cela utile

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A. Mckinnon

Excellent introduction to the topic and great motivator

Commenté au Royaume-Uni 🇬🇧 le 9 décembre 2011

Achat vérifié

Although I already had a decent high-level understanding of the areas this book covers I found it interesting from cover to cover.
Every chapter is useful and interesting, it never gets dry and I never found myself flicking ahead to see how much longer the chapters went on as I have done with other books.
The authors have a conversational style which comes across well. They make their points clearly and sensibly, never patronising the reader with too little detail or overwhelming them with too much.
Even a complete newcomer to the topics covered will understand the book and the suggestions they make. There are a number of useful case studies at the end of the book which show how different companies have had success with varying approaches.
This isn't a book that tells you exactly what to do in a formulaic method. It explains the issues, gives an understanding of why certain approaches work and examples of how to implement them.
Overall, it is an extremely useful addition to my bookcase and one I will undoubtedly refer to time and again.

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6 personnes ont trouvé cela utile

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Waynster

clarity rules

Commenté au Royaume-Uni 🇬🇧 le 16 juin 2013

Achat vérifié

Solid read overall, though the final third sees a little too much repurposing of earlier chapters and curation of other people's comments; start to feel a bit like filler...must admit that the book didn't keep me engaged enough to read it quickly so I feel like I need to read it again.

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2 personnes ont trouvé cela utile

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Bookworm

Excellent

Commenté au Royaume-Uni 🇬🇧 le 13 août 2012

Achat vérifié

A brilliant book written in easy to understand English with practical and usable tips on creating content in almost any medium. I was looking to get insights into writing compelling content for a blog and how to use social media for business and this book really helped me in both areas.

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