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Blind Spot: Illuminating the Hidden Value In Business (English Edition) Format Kindle
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.
Description du produit
Biographie de l'auteur
Nathan Shedroff is the chair of the groundbreaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco, California. This 21st century business program prepares the next generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. He is also a pioneer in experience design, interaction design, and business strategy, speaks and teaches internationally, and is a serial entrepreneur, now launching a new company. His many books include: Experience Design 1.1, Making Meaning, Design Is the Problem, and Make It So. He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in industrial design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and later co-founded vivid studios, a decade&endash;old pioneering company in interactive media and one of the first Web services firms on the planet. vivid s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry. Nathan is also on the board of directors for Teague, the oldest design firm in the world.
Sean Sauber's career has run the gamut from being an orthopedic physician s assistant in trauma, sports and joint reconstruction, to consulting work with "The Big Five." He played multiple roles at Procter & Gamble, business development at a software dot com, as well as making time to teach in college. Through all of this, the common thread has been an understanding of relationships between individuals and groups and leveraging these insights to drive innovation. He was a founding member of the Clay Street project at P&G, leading session development, design research, and business model development. These experiences led to the creation and execution of workshops focused on the development of creative cultures in organizations. After leaving P&G in 2007, he continued to help individuals, teams, and organizations leverage their effectiveness and innovation potential. In 2009, he started Extending Minds, a firm specializing in the evolution of design cultures for breakthrough innovation for teams at firms like GE Healthcare, Target, Pfizer, Mayo Clinic, and the University of Cincinnati Office of the President. --Ce texte fait référence à l'édition paperback.
Revue de presse
When successful traditional companies like Target train their employees to refer to customers as 'Guests,' or when at tech companies like Automattic there aren t any technical support people but there are 'Happiness Engineers' instead, you can see a company's culture consciously caring about the relationships they choose to have with their customers. This new book on the science and art of crafting thoughtful relationships with customers, Blind Spot, provides helpful examples and frameworks to guide more leaders' understanding for how to deeply engage and commit to their customers, instead of simply transacting with them while wondering why they're not coming back at all. --John Maeda, partner, Kleiner Perkins Caufield & Byers
In a time of increasing complexity and change, Blind Spot takes the mystery out of how companies can and should create lasting value for the people that matter most—their customers. --Lisa Kay Solomon, coauthor of Moments of Impact and Design a Better Business --Ce texte fait référence à l'édition paperback.
Détails sur le produit
- ASIN : B01MRKZHA7
- Éditeur : Two Waves Books; 1er édition (2 novembre 2016)
- Langue : Anglais
- Taille du fichier : 6377 KB
- Synthèse vocale : Activée
- Lecteur d’écran : Pris en charge
- Confort de lecture : Activé
- X-Ray : Non activée
- Word Wise : Activé
- Pense-bêtes : Sur Kindle Scribe
- Nombre de pages de l'édition imprimée : 248 pages
- Commentaires client :