This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students.
 
Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.
 
Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).

Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. 

This essential guide:

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary design teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance
• Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design is an essential resource for designers of all levels and specializations.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.

This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.

Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary design teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance 

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary design teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance