The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Livres audio Audible – Version intégrale
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Livres audio Audible, Version intégrale
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Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
Détails sur le produit
|Durée||6 heures et 32 minutes|
|Date de publication sur Audible.fr||16 août 2016|
|Type de programme||Livre audio|
|Classement des meilleures ventes d'Amazon|| 7,837 en Livres et œuvres originales Audible (Voir les 100 premiers en Livres et œuvres originales Audible) |
14 en Commerce international
74 en Marketing et ventes
93 en Développement commercial et entrepreneuriat
Meilleures évaluations de France
Un problème s'est produit lors du filtrage des commentaires. Veuillez réessayer ultérieurement.
I took it back because I understand now the value of marketing and wanted to go deeper in the subject.
I read it to the end in one day.
Really good introduction and principle that you should apply to bring your message and service over.
The author advices the systemic marketing that embraces close and repetitive contact with your customers/prospective making them better along the way to create real fans.
There's books out there that are much more expensive and does not bring you a once of practical tips, this is not the case of this book.
Ps: i didn't get paid to write this :)
Ça serait avec le 1-page marketing plan !!!
Meilleurs commentaires provenant d’autres pays
Commenté au Royaume-Uni le 12 mars 2018
Clear and straight to the point, all delivered in plain no-nonsense English.
I've read, and struggled through, many books on Marketing and on more than one occasion had the feeling the authors were being paid by the word, as theory and explanations were consistently drawn out and laboured.
But no here.
Allan's book gets to the point with quality information, and also offers lots of advice on actually implementing the concepts in the real world.
If you need to get your marketing up and running, and need a guide, this book is it.
However, there's a problem: I read this immediately after reading Donald Miller's Building a Storybrand.
Both books cover the same topic: marketing. But compared to the 9-step process in The 1-Page Marketing Plan, Building a Storybrand has a 3-step process.
And while The 1-Page Marketing Plan is more "complete," the storytelling and ecosystem of Building a Storybrand makes it one of my favourite books.
What do I mean by ecosystem? You can find videos of Donald Miller reviewing websites, helping people with their elevator pitches, and more, for free on YouTube.
The 1-Page Marketing Plan is still a great read. Allan Dib did a great job of cutting out the clutter. If you're on the fence, I'd recommend grabbing a copy. Why? Because I have no regrets buying/reading The 1-Page Marketing Plan.
Filling out the nine components of the one-page marketing plan will force you to think through the most critical aspects of your business marketing - an exercise that could save you a lot of pain in the future.
This is a book I won’t recommend to a competitor, but to everyone else, grab a copy now!
Thanks, Allan - I’m now part of your “tribe”.