I had bought this book a while ago, started to read it and stopped because it didn't resonate with me.
I took it back because I understand now the value of marketing and wanted to go deeper in the subject.
I read it to the end in one day.
Really good introduction and principle that you should apply to bring your message and service over.
The author advices the systemic marketing that embraces close and repetitive contact with your customers/prospective making them better along the way to create real fans.
There's books out there that are much more expensive and does not bring you a once of practical tips, this is not the case of this book.
Ps: i didn't get paid to write this :)
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![The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (English Edition) par [Allan Dib]](https://m.media-amazon.com/images/I/51tEgYO4rlL._SY346_.jpg)
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tom nutter
Goodbye Frustration and Lost Income, Hello Clarity and Excitement!
Commenté au Royaume-Uni le 12 mars 2018
Goodbye Frustration and Lost Income, Hello Clarity and Excitement!
Commenté au Royaume-Uni le 12 mars 2018
This is the best book ive ever read. for years ive struggled, having a couple failed business under my belt. This is not for making a business plan, business plans are all about setting up your store, getting loans, paying taxes. all irrelevant if you have no customers. This book is the solution. You read the book through and at the end of each chapter fill in the square on the page. I personally chose to read each chapter, read it again answering the questions in a notebook, then transfer my answers to the one page marketing plan template. The questions in each chapter force you to think about things in a way i've never found so simple before. This isnt a quick one page formula, this is an excellent book that guides you to get the answers you need from yourself, and put them all in order in a way that sheds a lot of light onto the sale techniques you can use, the opportunities your missing out on, and the things youre doing wrong. Its taken me four days to complete the whole plan upto now. I have one more quare left to fill and then im going to read the whole thing one more time and analyse my answers to make sure ive got a fully watertight plan. ive attached a pic of how the plan looks as you fill it in. right now i feel more excited, confident, and raring to go than ive ever felt before. Its time to make this dream real.
Commenté au Royaume-Uni le 12 mars 2018
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Will S
If you read one book on Marketing - Read this book first!
Commenté au Royaume-Uni le 15 mai 2020
Jack Macyntire
Absolutely life-changing for entrepreneurs
Commenté au Royaume-Uni le 3 juin 2020Andy
Unfortunately, I read this right after Building a Storybrand by Donald Miller
Commenté au Canada le 11 janvier 2020